How to easily use Alexa power – adding mutual benefits among blogging friends. Have your group install the Alexa browser extension and see your ranking improve.
How to easily use Alexa power
Take advantage of the information below and use it to be a smarter blogger.
What is Alexa ranking?
“We show estimated metrics based on traffic patterns across the web as a whole. We identify these patterns by looking at the activity of millions of web users throughout the world.” Source – Alexa.com
Alexa is owned by Amazon.
Like all social media platforms, Alexa keep their algorithms to themselves. It would seem that the primary method of gathering data is through Alexa extensions for browser add-ons. Then they adjust the metrics to account for those without the browser add-on.
The metrics are a constant average over the previous three months of visitors to your site. This average is estimating daily. The advantage of the averaging system is if you have one or two dreadful days it is not going to dramatically affect your metrics. They take into account page views and time on the site.
It is interesting to see where your site ranks in relation to all the websites in the whole world or where it ranks within your country.
Here is what the browser extension information looks like. Whatever site you are on, click the Alexa ‘a’ to see the information.
The light blue square on the right expands when the Alexa ‘a’ is clicking on the Alexa browser extension, this is on the site of RazorSocial.
Alexa tells us that the site is ranked at 36,250 in the world. In Ireland, it is ranked as 11,273. Main sites linking into RazorSocial are 1,019. You can search and find the search queries that send traffic to the site. The site took 2.82 seconds to open – 82% of sites are faster than that.
It should be noted that Google Analytics is somewhat accurate; Alexia is more like a survey. They have different uses and functions to help the website owner.
The lower your Alexa ranking number the more popular your site is
If your Alexa ranking is 850,000 – that means for all the multi-millions of websites in the world there are only 849,000 more popular than yours. To have a ranking under 100,000 is kind of cool and more accurate data is available.
It really is interesting to see your ranking number drop as your site gains more visitors. It becomes a source of encouragement or if the numbers go higher it is a signal that you need to work smarter.
Do a quick check to see what your Alexa rank is
Alexa go here and find the form that says ‘Site Overview‘ Put the site name in and search.
After you put in your website URL – Alexa may or may not have information on your site. For newer sites or those who have not built up traffic, the information may not be there, Alexa may not know about your website’s existence.
Claim your site on Alexa
Now you can learn how to easily use Alexa power. There are paid subscriptions for big business, you will want to have a FREE subscription.
Scroll down the page to the blue button Edit Site Info Click on it to reveal Claim This Site Free subscriptions have two options. The easiest for WordPress websites using the Yoast SEO plugin is Method 2. Copy just the numbers. Go to your plugins, on the left under SEO go to General, you will see a place to put the code under Alexa Verification. Save. Go back to the Alexa site and Claim Your Site to verify ownership.
There is another WordPress plugin called Alexa Certify.
Alexa has instructions for those not on WordPress.
You can now put in some details about your Website. The information free subscriptions can access is limited but still enough to be interesting.
How to easily use Alexa power
1. Guest posting
One of the main reasons bloggers write guest posts is to increase their reach and to obtain valuable backlinks. To achieve either of these benefits of guest posting, the guest post should be on a site that is more popular than yours. If it is not more popular than your blog, you would be better off publishing your hard work on your site and promoting it yourself. (Unless you are doing a friendly post swap or want to guest post to gain experience).
2. Being careful with a tight budget
3. Doing a survey post
4. Check any website
5. Looking for business
How to easily use Alexa power – adding mutual benefits among blogging friends
One of the best ways of lowering your Alexa rank numbers is to encourage the bloggers in your groups to install the Alexa browser extensions. Then when you do your normal blog visiting you are adding rank to your friend’s websites and they are adding rank to yours. It is a win-win.
Remember that the lower the rank number, the higher your Alexa ranking is.
For those not on self-hosted sites, the browser extension is still going to give you valuable information to make you a smarter blogger.
The Alexa browser extension for Chrome is here, look on this page for other browser extensions.
Once your free Alexa account and verification is set up there is nothing more that you have to do to reap the benefits of information.
It is quite simple how to easily use Alexa power to be of great value to your fellow bloggers and in turn, they will be of great value to you.
Get your friends to install the Alexa browser extension and see how your ranking encourages your blogging efforts.
Do you have the Alexa browser extension?
Would you get it for the mutual benefits among your friends?
Join us – we uplift and encourage each other –
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